The National
Boxer by The National is a slow burn masterpiece, quiet, anxious, elegant, and unnervingly adult. Nothing about it is trying to grab attention loudly, it’s restraint turned razor sharp. That emotional tension became the foundation of this design direction. The concept leans into pure typography, minimal, intentional and highly sensory. The letterforms distort and shimmer, almost vibrating like a quiet panic hiding under stillness. Colour grading, texture, and treatment are used sparingly to amplify mood rather than decorate. The result is a cover that feels understated on purpose, visually calm at first glance, but charged with unease the longer you sit in it. A design that mirrors exactly how Boxer actually feels.
CLIENT
The National
DELIVERABLES
Cover Artwork Typography Production Assets Motion Graphics
YEAR
2021
ROLE
Creative Direction & Art Direction


